Convert Amazon Shoppers to Brand Loyalists
How can you convert someone that bought a product from your business, through Amazon, to be a loyal follower of your brand? Amazon controls an unfathomable amount of Ecommerce in the United States. They regularly make the headlines for new acquisitions (Whole Foods?), staggering growth statistics, and business practices that squeeze out small competitors (private […]
Money Flows Toward Ecommerce
Billions and billions of dollars have flowed toward ecommerce technology companies in the last decade. The list below is not exhaustive but should illustrate this point. Initial Public Offerings Avalara $180M (IPO in 2018) Shopify $1.27B (IPO in 2015) Acquisitions Nextopia Undisclosed (Acquired by Scaleworks in 2019) SearchSpring Undisclosed (Acquired by Scaleworks in 2019) HandShake […]
What is SEO?
What is SEO? SEO stands for Search Engine Optimization. Search engine optimization is the practice of making improvements to your web pages for the purpose of getting a search engine to place them at the top of the page. What is a search engine? If you’ve been in hibernation for the last 20 years then […]
Traffic and Conversion
Imagine a simple business where you sell one product to one customer persona. You know the age, gender, religion, interests and beliefs of your target audience. You know what they like to read. You know what they like to watch. You know who they follow. The first order of business is to set up a […]
The $32,000,000 Website
How in the world did Hertz pay $32,000,000 to Accenture to build a website?
The Perfect Interview
One of the most stressful parts of the job hunting process is the interview. Follow the basic steps below and you can stand out from from most other candidates.
How to Read More Books
When I was in school I didn’t like reading. Textbooks, old plays and old novels didn’t really appeal to me. If you’d asked me at age 7 or age 17 I would have said, “I don’t like reading.” Things have changed.
Books I Read in 2018
In 2018 I read 54 books and set a new record for the number of books I’ve read in one year. If you’d like to see the list you’ll find it below.
Books I Read in 2017
These are the 44 books I read in 2017. I read more books that year than ever before. If you’d like to see the list you can view it below.
Our Free Honeymoon
In December of 2015 my wife and I traveled to Costa Rica for our honeymoon. The flights, hotels and rental car were all free. We paid for the entire trip with points and miles that we earned with credit cards. Here are a couple of pictures from our trip.